The secret to terrible tech writing

At which point, the topic became that wankiest theme of all bad tech writing (imo): “How can I use this to optimize myself?”

Catherine, on Terri’s Geek Feminism post about the Wired article The Advantage Of Dual-Identities (A Case Study of Nabokov)

This has a parallel in parenting studies too, “how can I use this to optimise my child?” This is definitely the most annoying undercurrent of the Life at 1, Life at 3, Life at 5 series for me, on which see more at Hoyden: breastfeeding, obesity, disability, general discussion.