Your first fundraiser: what the Ada Initiative learned the hard way

In 2011, I co-founded the Ada Initiative, a charitable organisation promoting and supporting women in open technology and culture. Between 2011 and 2014, we ran five fundraising drives, four successfully.

We made a bunch of bad decisions along the way. For example, after our first drive in 2011, we stopped accepting donations, and moreover assumed that folks who had been denied the opportunity to donate in mid-2011 would still be there and keen in early 2012 (spoiler: no they weren’t). We offered t-shirts as a donor thank you gift. Worse: we offered t-shirts twice.

We also got a lot of excellent advice from fundraising experts and from our fabulous boards of directors, and through a combination of hard work (both ourselves and our volunteers!), good ideas, and good luck, had a lot of success. For several years I’ve been informally advising other women in technology groups on fundraising for the first time ever,

Over the next several weeks, I’m publishing a series of articles with my fundraising wisdom, with the hope that new women in technology groups and other activist groups can skip to advanced level fundraising much sooner. May you spend the least time and the most joy on fundraising that you possibly can!

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Your first fundraiser: what the Ada Initiative learned the hard way by Mary Gardiner is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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