Dive Google

Divester innocently points out Dive Google, a scuba diving search engine offering paid listings. But it’s not Google suddenly getting into scuba diving, it’s someone riffing badly on the trademark. Or as one of Divester’s commenters puts it:

another downside [to Dive Google]? It’s likely only hours away from being shut down by the Google team for trademark infringement.

The worst part is that they missed such an obvious name: Dive Goggle. D’uh. You could even work the paid listings thing into the metaphor by noting that goggles limit your field of vision.